About us
Helping New Yorkers protect their pets
Peturance explains pet insurance in plain English, so every pet owner in New York can make a confident choice.

Our story
Peturance was founded by Ahaan, a New Yorker who works in the city’s pet care industry. Every week he meets owners who love their pets but have no plan for a sudden vet bill, and who find pet insurance confusing.
Peturance started as a simple idea: explain pet insurance clearly, honestly and locally, and be a real person owners can talk to.
Where we’re going
Peturance is in the process of becoming a licensed pet insurance agency in New York. Until then, we publish free educational guides and grooming tips. Once licensed, we’ll help New Yorkers compare plans and choose the right coverage.
Honest
We explain what plans don’t cover as clearly as what they do.
Local
Built in New York, for New York pet owners and their real costs.
Human
A real person to talk to, before you buy and when you need to claim.