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Peturance

About us

Helping New Yorkers protect their pets

Peturance explains pet insurance in plain English, so every pet owner in New York can make a confident choice.

A dog and its owner in a New York neighborhood

Our story

Peturance was founded by Ahaan, a New Yorker who works in the city’s pet care industry. Every week he meets owners who love their pets but have no plan for a sudden vet bill, and who find pet insurance confusing.

Peturance started as a simple idea: explain pet insurance clearly, honestly and locally, and be a real person owners can talk to.

Where we’re going

Peturance is in the process of becoming a licensed pet insurance agency in New York. Until then, we publish free educational guides and grooming tips. Once licensed, we’ll help New Yorkers compare plans and choose the right coverage.

Honest

We explain what plans don’t cover as clearly as what they do.

Local

Built in New York, for New York pet owners and their real costs.

Human

A real person to talk to, before you buy and when you need to claim.